Organoleptic

Name:
Organoleptic
Detailed information:
A term widely used to describe consumer testing procedures for food products, perfumes, wines, and the like in which samples of various products, flavors, etc. are submitted to groups or panels. Such tests are a valuable aid in determining the acceptance of the products and thus may be viewed as a marketing technique. They also serve psychological purposes and are an important means of evaluating the subjective aspects of taste, odor, color, and related factors. The physical and chemical characteristics of foods are stimuli for the eye, ear, skin, nose, and mouth, whose receptors initiate impulses that travel to the brain, where perception occurs.