A term used in the flavor and food industries to characterize a substance that intensifies the taste of a food product to a far greater extent than does an enhancer. The most important of these are the 5′-nucleotides. They are approved by FDA. Their effective concentration is measured in parts per billion, whereas that of an enhancer such as MSG is in parts per thousand. The effect is thought to be due to synergism. Potentiators do not add any taste of their own, but intensify the taste response to substances already present in the food.See Enhancer; Seasoning; Flavor.
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