The total area of exposed surface of a finely divided solid (powder, fiber, etc.) including irregularities of all types. Since activity is greatest at the surface, that is, the boundary between the particle and its environment, the larger the surface area of a given substance, the more reactive it is. Thus reduction to small particles is a means of increasing the efficiency of both chemical and physical reactions; for example, the coloring effect of pigments is increased by maximum size reduction. Carbon black is notable among solids for its huge surface area (as much as 18 acres/lb for some types); the activity of its surface accounts for its outstanding ability to increase the strength and abrasion resistance of rubber. The capacity of activated carbon to adsorb molecules of gases is due to this factor. Surface area is measured most accurately by nitrogen adsorption techniques.