A metal-painting technique in which electrostatically charged pigment particles are sprayed onto a substrate metal, followed by baking. The electric charge attracts the particles to the metal and holds them in place until heat treatment is applied. Maintenance of the charge is thus essential; factors affecting this are relative humidity (the lower the better) and the chemical nature of the pigment, e.g., phthalocyanine blue retains the charge much longer than titanium dioxide.