Professors, Managers, and Human Resource Education
•
67
skills, abilities, personality traits, and know-
how that result in effective management
practices (McClelland, 1973; Boyatzis,
1982). In the academic sphere, the compe-
tency approach to management education
(Whetten & Cameron, 1983; 1998) has
emerged as a way to better focus organiza-
tional behavior courses on useful,
practical skills rather than on impractical,
abstract theory.1
At the same time, HR departments have
developed competency-based job analysis
techniques. Such techniques involve analyz-
ing jobs by identifying the competencies rather
than the duties and responsibilities that they
require. For example, Ulrich, Brockbank, and
Yeung (1989a; 1989b) identify five chief cat-
egories of competencies for HR managers:
Goal and action management, functional and
organizational leadership, influence manage-
ment, business knowledge, and HR technical
proficiencies. Similarly, Blancero, Boroski,
and Dyer (1996), working with Eastman
Kodak’s human resource organization, identify
11 core competencies, 6 leverage competen-
cies, and 33 role-specific competencies that
HRM requires.2 Thus, both professors and
managers have been improving job analysis,
education, development, and selection with
competency targets that facilitate HR quality
improvement.
With respect to HR, one set of compe-
tencies that researchers have identified is
the ability to think broadly and strategically
and to integrate HR concerns with broad
business concerns (Ulrich, 1997; Alvares,
1997; Beatty & Schneier, 1997). Schuler
(1990) argues, therefore, that environmen-
tal change is causing people issues to become
significant business issues and that HR man-
agers need to develop new competencies to
address them. In his view, HR managers
need to develop a bottom-line orientation;
to broaden themselves to function as busi-
ness executives, not personnel specialists;
to anticipate change; and to develop cre-
ative solutions to business problems.
Schuler’s ideas dovetail well with the
competency approach. Professors need to
help students develop competencies to deal
with change and the interpersonal demands
that change implies.
Methodology
In order to compare HR managers’ and pro-
fessors’ views on emerging HR issues and MBA
programs’ quality, 150 professors and 150
managers were contacted in 1992. To obtain
the sample of professors, graduate business
schools with HRM programs that require the
Graduate Management Admissions Test
(GMAT) were selected randomly fromBarron’s
Guide to Graduate Business Schools (Barron’s,
1990). Course catalogues were obtained from
the institutions selected, and professors teach-
ing HRM were selected randomly from the
course catalogues. Selecting respondents in
this way may have biased the sample toward
better quality schools and faculties since they
are more likely both to be listed in Barron’s
Guide and to require the GMAT examination.
The managers were selected randomly
from Standard and Poors’ Register of Corpora-
tions, Directors and Executives (1991), and
those considered were limited to HR manag-
ers of firms with at least 2,000 employees. The
managers and professors were asked to rank
the importance of 16 HR functions and is-
sues (from one to 16). The response rates for
the 1992 sample were 35.3% for the manag-
ers and 34.0% for the professors.
In 1998 separate samples of 250 manag-
ers and 150 professors were contacted and
asked to rate the importance in 2001 of a
nearly identical list of 17 HR functions on a
scale from one to seven, where one is most
important and seven is least important.3 In
addition, the 1998 samples were asked to rate
the importance of three HR strategy and
change issues and six managerial competen-
cies based on Boyatzis (1982), Ulrich, et al.
(1989a; 1989b), Schuler (1990), and Whetten
& Cameron (1998). The strategy and change
issues included the extent to which HR man-
agers have been increasingly expected to think
and act like line managers, to develop broad
business competencies, and to help employ-
ees cope with change. The six managerial
competencies included analytical and prob-
lem- solving skills; proficiency with technical
HR issues; ability to integrate line and HR
concerns; interpersonal communication;
conflict management; and team building.
The competencies chosen were meant to be