This chemical is called (2Z)-3-(3-Ethoxy-4-hydroxyphenyl)-2-phenylacrylic acid, and it can also be named as (Z)-3-(3-Ethoxy-4-hydroxy-phenyl)-2-phenyl-prop-2-enoate. With the molecular formula of C₁₇H₁₆O₄, its molecular weight is 284.31. The CAS registry number of this chemical is 87751-73-3.

Other characteristics of the (2Z)-3-(3-Ethoxy-4-hydroxyphenyl)-2-phenylacrylic acid can be summarised as followings: (1)ACD/LogP: 4.34; (2)# of Rule of 5 Violations: 0; (3)ACD/LogD (pH 5.5): 2.47; (4)ACD/LogD (pH 7.4): 0.88; (5)ACD/BCF (pH 5.5): 15.72; (6)ACD/BCF (pH 7.4): 1; (7)ACD/KOC (pH 5.5): 73.65; (8)ACD/KOC (pH 7.4): 1.89; (9)#H bond acceptors: 4; (10)#H bond donors: 2; (11)#Freely Rotating Bonds: 6; (12)Polar Surface Area: 44.76 Å²; (13)Index of Refraction: 1.642; (14)Molar Refractivity: 81.67 cm³; (15)Molar Volume: 226 cm³; (16)Polarizability: 32.38×10^-24cm³; (17)Surface Tension: 54.8 dyne/cm; (18)Density: 1.257 g/cm³; (19)Flash Point: 152.6 °C; (20)Enthalpy of Vaporization: 71.36 kJ/mol; (21)Boiling Point: 422.7 °C at 760 mmHg; (22)Vapour Pressure: 6.71E-08 mmHg at 25°C.

You can still convert the following datas into molecular structure: 
1.SMILES: O=C(O)C(\c1ccccc1)=C/c2cc(OCC)c(O)cc2
2.InChI: InChI=1/C17H16O4/c1-2-21-16-11-12(8-9-15(16)18)10-14(17(19)20)13-6-4-3-5-7-13/h3-11,18H,2H2,1H3,(H,19,20)/b14-10-
3.InChIKey: MWAIANWSNPYYIQ-UVTDQMKNBV