CREATIVE DESTRUCTION AND FIRM
ORGANIZATION CHOICE*
DAVID THESMAR AND MATHIAS THOENIG
Firms’organizational choices are influenced by external conditions such as the
instability of the product market. In order to address this issue in a macroeconomic
perspective, we embed the firm’s choice of organizational structure in a model of
growth through creative destruction, which induces endogenous market volatility.
We find that an increasing supply of skill or globalization may increase the rate of
creative destruction, the skill premium, and the skilled wages, and it may depress
the unskilled wages. We use an original data set to test the empirical relevance of
our theory.
I. INTRODUCTION
In order to cope with increasingly unstable product markets
and to exploit smaller and more rapidly changing customer
niches, many firms in industrialized countries have sought to
change their organization since the mid-1970s. In opposition to
former work organization, the new organizational paradigm is
supposed to achieve greater flexibility, adaptability, and reactivity
through decentralized decision making, product-based hierarchy,
unwritten rules, and multitasking workers.1 These organizational
changes may have had strong consequences at the macroeconomic
level. For example, Piore and Sabel [1984] and Chandler [1990]
discuss in their influential contributions the influence of the
dominant forms of firms’ organization on macroeconomic stability.
A more recent empirical literature claims that reorganization
* We thank Daron Acemoglu, Philippe Aghion, Roland Be´nabou, Eve Caroli,
Daniel Cohen, Bruno Cre´pon, Antoine d’Autume, Mohamad Hammour, Francis
Kramarz, David Margolis, Eric Maurin, J ohn Van Reenen, and Thierry Verdier.
This paper also benefited from insightful remarks from one referee and two editors
of this J ournal. Last, we thank participants of various seminars (Ecole Normale
Supe´rieure, Universite´ Paris I, European Economic Association 1998 Conference,
and the 1999 Workshop on Income Distribution and Growth at the National
Bureau of Economic Research). All remaining errors are ours.
1. A thorough statistical assessment of the extent of these changes is still on
the research agenda. However, a recent empirical literature provides evidence that
these changes cannot be ignored. In 1992 Osterman [1994] conducted a survey of
694 U. S. firms. He found that in 64 percent of all sectors, firms introduced new
working practices concerning at least half of their workforce (for example, 40.5
percent introduced self-directed team working, and 26 percent frequent job
rotations). According to a French survey conducted by N. Greenan for the Ministry
of Industry, 39 percent of French firms (with more than 50 employees) said to have
reorganized between 1988 and 1993 (this rate goes up to 62 percent for firms above
1000 workers). Eighty percent of them aimed at reducing delivery time, while 60
percent wanted to be able to adapt more easily to changes in the production
process.
2000 by the President and Fellows of Harvard College and the Massachusetts Institute of
Technology.
The Quarterly J ournal of Economics, November 2000
1201