452 / Public Subsidies and Charitable Giving: Crowding out, Crowding in, or Both?
donations cannot be pursued simultaneously. Third, it exposes a “subsidy trap,” in
which certain nonprofit firms, due to illiquidity or managerial short-sightedness, get
“stuck” year after year relying on levels of public subsidies that correspond to total
revenues that are below the highest possible level. It also suggests ways that nonprofits
can (and cannot) escape this trap.
THE ISSUE
In the continuing polemic over the role of government funds in the finances of
nonprofit organizations, it has become common to hear that government support
provides “seed” money to nonprofit firms (National Endowment for the Arts, 1998).
Particularly at low levels of support, it is argued, public funds can get the ball rolling
for the private donations that make up much of most nonprofits’ revenues. In contrast
to this argument, a case in the public economics literature has been made that public
subsidies will not stimulate private giving to nonprofits; indeed, they may even crowd
this giving out. This falls within the family of arguments about the crowding out of
private expenditures by government provision of goods and services (Friedman, 1962;
Feldstein, 1974; West, 1975).
Theory relevant to this subject began with the result from standard neoclassical
price theory that the only donations not displaced would be those from donors with
a very high demand for the nonprofit’s product, but who were unable to manipulate
subsidy levels (Hochman and Rodgers, 1977). That is, the crowding-out phenomenon
should almost certainly be the one in effect. Subsequent theory and experimental
work has generally been consistent with this, predicting that crowding out should be
complete (Bergstrom, Blume, and Varian, 1986; Warr, 1982), or at least partial
(Andreoni, 1993; Duncan, 1999). Relaxing the assumptions of the neoclassical model,
however, a few theoretical papers have predicted that, on the contrary, there might be
crowding in instead (Rose-Ackerman, 1986; Seaman, 1980). One area of agreement
among all the theoretical treatments is that the question must be settled empirically.
The empirical nonprofit literature has produced no unambiguous answer on this
score. A number of studies have found evidence of crowding out (e.g., Payne, 1998;
Kingma, 1989; Steinberg, 1985). Others, however, have found no significant
relationship between the revenue sources (e.g., Brooks, 1999; Khanna, Posnett, and
Sandler, 1995), or even some slight leveraging effect (e.g., Schiff, 1985).
This paper suggests that these seemingly contradictory findings may be reconcilable,
beyond just attributing them to structural differences between firms within the nonprofit
sector. The nature of the relationship between public subsidies and private giving to
nonprofit organizations may depend on their magnitude relative to one another.
DO PUBLIC SUBSIDIES LEVERAGE OR CROWD OUT PRIVATE GIVING? MAYBE BOTH
While the literature has traditionally tested the question of whether leveraging or
crowding out occurs, a compelling argument can be made that it might be the case
that the two effects are not mutually exclusive. Imagine a typical nonprofit firm, one
that can receive “unearned” revenues from both governmental (G) and private sector
(P) sources.1 Assume that private donors react in their giving to government subsidies
as well as to a number of other variables (X). Also assume that if the firm were to
receive no funding from the government, its unearned revenues would be P0>0 dollars
of private support.
1 While not satisfying from an economic standpoint for the obvious reasons, the term “unearned revenue”
is common parlance in the nonprofit sector; for this reason, it is used here to denote contributions that are
not direct compensation for the sale of a product.