MEMORY STICK
Application products and
future developments
images or moving pictures, electric books, and
movies with copyright protection to be dis-
Viewer
We first announced devel- tributed and exchanged through the networks.
opment of our Memory Stick MagicGate technology is adaptable to such
in July of 1997, and precisely a transactions and would be of increasing impor-
year later announced commer- tance in the future, not to mention the impor-
cial production. Two months tance of the MG Memory Stick media itself.
Memory Stick
Photography
Memory Stick
later, in September of 1998, we
introduced the Memory Stick and a new form of enjoyment have begun in the
to the market. In February world of still images, with compact, easy-to-use
Materialization of unprecedented functions
Print
(a)
1
999 we added the Memory AV appliances taking advantage of “mechanic-
Memory Stick
Memory Stick
Stick’s copyright protection fea- less”(no moving parts) features of recording
ture and launched it in Decem- media, and by connecting such products via the
ber of the same year.
The available compatible ucts (Memory Stick Walkman, VAIO PC) are
devices include digital still already being brought to the commercial stage.
cameras, digital video cameras,
Music download
Memory Stick. In the music area, some prod-
Walkman
Voice to text
We will continue to seek new opportuni-
and PCs as tools for the image ties and challenges to connect the respective
IC recorder processing tool, digital photo market via the Memory Stick.
MICRO
(b)
printers for outputting data,
and digital photo frames for
References
Memory Stick
displaying data. These provide
an environment in which
devices—mainly still images—
can be connected (Figure 9a).
Also, voice recorders and PC
application software for con-
verting data to text data (Fig-
ure 9b), and the Memory Stick
Walkman are available for
voice and music (Figure 9b).
1. DCF, Design rule for Camera File System,
Version 1.0, JEIDA-49-2-1998, JEIDA (Japan
Electronic Industry Development Assoc.),
http://www.jeida.or.jp/.
Programming
c)
Figure 9. The worlds of pictures (a),
audio/voice (b), and the AIBO robot (c).
2. CCITT Recommendation G.726 (12/90), ITU-
T, Int’l Telecommunication Union, Geneva,
http://www.itu.int/.
AIBO
(
3. ITU-T Appendix III (Rec. G.726), Appendix II
(Rec. G.727) (05/94), ITU-T, Int’l Telecom-
munication Union, http://www.itu.int/.
4. ITU-T Recommendation G.726—Annex A
(11/94), Int’l Telecommunication Union,
http://www.itu.int/.
The Walkman was launched at the same time as
the MagicGate Memory Stick.
AIBO, the entertainment robot, is a rather
unique application of the Memory Stick. Data
for controlling AIBO is created on a PC and
relayed to AIBO via the Memory Stick to
achieve the one and only AIBO (Figure 9c).
To realize much smaller devices, we are
developing Memory Stick Duo (tentative
name). It is more compact than the Memory
Stick, at 31-mm long, 20-mm wide, and 1.6-
5. ISO/IEC 9797, 2nd ed., 1994-04-15, Int’l
Organization for Standardization/Int’l Electro-
technical Commission, Geneva, http://www.
iso.ch and http://www.iec.ch/.
6. ISO/IEC 9798-4, 1st ed., 1995-03-15,
ISO/IEC, http://www.iso.ch and http://www.
iec.ch/.
mm thick. Memory Stick Duo will maintain Shigeo Araki is an assistant manager at Sony
compatibility with the Memory Stick. Corporation engaged in the development of the
We use multilevel technologies and flash Memory Stick. Prior to this, he was engaged in
EEPROMs to achieve larger capacity and the design and product management of
lower cost. In the near future, semiconductor SRAMs. Araki is an electronics graduate of the
memory cards will be able to record moving Engineering Department (Information Engi-
pictures. Realizing much higher performance neering) of the Yokohama National University.
will require the development of new tech-
nologies. In the 21st century, broadband net-
Direct any questions concerning this article
works will become the standard. They will to the author at Sony Corporation;
allow music and digital imaging such as still araki@cv.sony.co.jp.
46
IEEE MICRO