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this index measure of trust insignificantly reduce the actual level
of trust.
We included twelve different attitudinal measures of trust in
our survey, including two widely used multiquestion trust scales
from the psychology literature: the Rosenberg [1957] Faith in
People Scale (which has twelve component questions) and the
Rotter [1967, 1971] Interpersonal Trust Scale (which has 25
component questions). Of these twelve different attitudinal mea-
sures, all but two have no statistically significant covariation with
the actual amount of trust in our experiment. Trust survey
questions at best only weakly predict trust. However, it is
important to highlight the statistical imprecision of these results.
Some of our standard errors are quite large, including our
standard errors for the GSS trust question.27
The two attitudinal survey questions that do significantly
predict trusting behavior in the experiment ask specifically about
trust of strangers. In column (3) in Table III we find that subjects
who disagree with the statement ‘‘you can’t trust strangers
anymore’’ are more trusting. Individuals who disagree with this
statement send over an average of $2.21 more than comparable
individuals who agree with the statement. Disagreement with
another statement from our survey—‘‘when dealing with strang-
ers, one is better off using caution before trusting them’’—is also
significantly correlated with the amount of trust observed in our
experiment.
There are two plausible interpretations of these findings.
First, among so many trust questions it is unsurprising to find two
27. Our attitudinal survey questions may not measure behavioral propensi-
ties, but may instead measure subjects’ beliefs about social norms. McClelland,
Koestner, and Weinberger [1989] report a distinction between explicit and implicit
attitudes in their study of ‘‘achievement motivation.’’ Explicit responses to an
attitude survey on achievement appeared to reveal beliefs about social norms for
achievement. These self-reports did not reflect durable personal commitments to
action and did not correlate with behaviors that could actually enhance achieve-
ment. Rather than depending on subjects’ explicit self-reports, McClelland,
Koestner, and Weinberger [1989] resorted to an implicit measure. They used
independent judgments of the extent to which subjects’indirectly obtained thought
patterns displayed associations typical of high interest in achievement. The
explicit measures were uncorrelated with these implicit measures, which did
predict actual behavior. The poor performance of explicit measures may reflect
limited self-knowledge, since much of the thinking process takes place outside of
consciousness (e.g., Nisbett and Wilson [1977] and Hirst [1998]). Alternatively,
subjects may distort their self-reports for presentational reasons. There is a
growing trend (e.g., Banaji and Greenwald [1994], and Greenwald and Banaji
[1995]) toward use of implicit cognitive measures. For example, Spalding and
Hardin [1999] have found behavioral links to implicit but not explicit measures of
self-esteem.