Family Practice—an international journal
12
generalizable are these findings and what were the
factors which engendered the change.
protocol. Therefore, we used an educational process,
which has been shown to be effective in other settings,
and our success in reducing antibiotic prescribing may
well be attributable to this.
Our data on recovery rates (median number of days
for sore throat to settle, patients’ perception of being
back to normal health) tend to support previous work, in
that decreasing antibiotic prescribing does not adversely
affect outcome.7 The greater volume of analgesia taken
by patients in period 2 may reflect the advice given on
our patient leaflet about symptomatic treatment for sore
throats.
One of the hurdles to changing clinical practice often
is that we perceive that patients will find the change
unacceptable. However, in our study, satisfaction rates
were consistent. The evidence was that in period 2 more
advice and less medicine was dispensed, and perhaps this
should be the message for engineering change in pre-
scribing patterns in primary care.
The study showed that there was a 19% reduction
in demand for consultations for sore throats following
the introduction of the evidence-based protocol. There
are two possible explanations for this. It could well be
that the incidence of sore throats in the community was
less in 1998 than in 1997, or that media-led education
campaigns resulted in fewer patients with sore throats
choosing to consult the doctor. The other possible ex-
planation is that the different management they received
at the practice affected their decision to consult with
future sore throats. A limitation of the methodological
design of this study is that it results in us not having
enough access to the background incidence of sore
throats in the community. Therefore, any inference from
the reduced consultation rate must be guarded. How-
ever, we do know, from other published work, that the
type of interventions we implemented (e.g. decreasing
antibiotic prescribing) can result in demedicalizing
self-limiting conditions5 and that patient information
leaflets11 are successful in increasing patient knowledge.
Both of these factors may well have influenced the
patients’ decision to consult.
Conclusion
Using a multidisciplinary approach, it is possible to
reduce antibiotic prescribing for sore throats signifi-
cantly without adversely affecting outcome. There is also
evidence that patient education about the role of anti-
biotics may limit their need to consult for self-limiting
illness.
The study showed that there was a 37% reduction
in antibiotic prescribing after the introduction of the
evidence-based protocol. This compares favourably with
other studies which quote figures of 11 and 10% when
doctors set themselves guidelines to reduce antibiotic
prescribing for coughs and wheezy chests.12
Moreover, it appears that practice nurses are adept at
following agreed protocols for minor illnesses, having
decreased their independently initiated scripts from
42% in period 1 to 4% in period 2. The question to be
addressed is what factors were responsible for such a
significant change in antibiotic prescribing.
Acknowledgements
With thanks to the Portsmouth RDSU.
Inevitably, the involvement in a research project may
in itself be an incentive to change doctor’s prescribing
habits—but this would obviously have impacted on the
results of other published work too.13 The importance of
the patient information leaflet on patient knowledge has
been described already,12 and this in itself may have been
helpful in reducing the doctor’s perception of patient
pressure to prescribe. However, we feel that one of the
main reasons for the success in implementing evidence-
based practice is that we employed a multidisciplinary
approach with proven educational methods to engineer
the change. Studies have shown that active educational
methods, such as the small group educational process,
are more effective than passive methods at achieving
sustained change in practice.13 Other work has sug-
gested that peer education and feedback on perform-
ance can promote behavioural change.14 In our project, we
involved the whole team in the development of the
evidence-based protocol, based on a literature review
and feedback on their performance in period 1. Multi-
disciplinary small groups were used to develop the
References
1
Royal College of General Practitioners. Trends in National
Morbidity. Occasional Paper 3, 27. London: Royal College of
General Practitioners, 1976.
Howie JG, Foggo BA. Antibiotics, sore throats and rheumatic fever.
2
J R Coll Gen Pract 1985, 35: 223–224.
Little P, Williamson I. Sore throat management in general practice.
3
Fam Pract 1995; 13: 317–321.
House of Lords Select Committee on Science and Technology. 7th
4
Report (Session 1997–98) Resistance to Antibiotics and other
Antimicrobial Agents. London: HMSO, 1998.
Little P, Gould C, Williamson I, Warner G, Gantley M, Kinmouth A.
5
Reattendance and complications in a randomised trial of pre-
scribing strategies for sore throat. The medicalising effect of
prescribing antibiotics. Br Med J 1997; 315: 350–352.
6
Little P, Williamson I, Warner G, Gould C, Gantley M, Kinmouth A.
Open randomised trial of prescribing strategies in managing
sore throat. Br Med J 1997; 314: 722–727.
Del Mar CB, Galsziou PP. Antibiotics for the symptoms and com-
7
plications of sore throat. In Douglas R, Bridges, Webb C et al.
(eds). Acute Respiratory Infections Module of the Cochrane
Database of Systematic Reviews. The Cochrane Collaboration.
Issue 3. Oxford: Update software, 1997.
8
Drugs and Therapeutics Bulletin 1995; 33(2): 9–12.