Full text of DOI:10.1080/00913367.2001.10673628

This article was downloaded by: [RMIT University]
On: 15 March 2015, At: 03:10
Publisher: Routledge
Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer
House, 37-41 Mortimer Street, London W1T 3JH, UK
Journal of Advertising
Publication details, including instructions for authors and subscription information:
http://www.tandfonline.com/loi/ujoa20
The Effects of Sexual Social Marketing Appeals on
Cognitive Processing and Persuasion
Tom Reichert , Susan E. Heckler & Sally Jackson
Published online: 31 May 2013.
To cite this article: Tom Reichert , Susan E. Heckler & Sally Jackson (2001) The Effects of Sexual Social
Marketing Appeals on Cognitive Processing and Persuasion, Journal of Advertising, 30:1, 13-27, DOI:
10.1080/00913367.2001.10673628
To link to this article: http://dx.doi.org/10.1080/00913367.2001.10673628
PLEASE SCROLL DOWN FOR ARTICLE
Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”)
contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors
make no representations or warranties whatsoever as to the accuracy, completeness, or suitability
for any purpose of the Content. Any opinions and views expressed in this publication are the opinions
and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of
the Content should not be relied upon and should be independently verified with primary sources of
information. Taylor and Francis shall not be liable for any losses, actions, claims, proceedings, demands,
costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or
indirectly in connection with, in relation to or arising out of the use of the Content.
This article may be used for research, teaching, and private study purposes. Any substantial or
systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in
any form to anyone is expressly forbidden. Terms & Conditions of access and use can be found at http://
www.tandfonline.com/page/terms-and-conditions