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conformers were small at room temperature, which meant that the observed properties and
characteristics were average (Table S3, ESI). Therefore, in further computational
investigations, we had to account for several more stable isomers/rotamers. The bond lengths,
bond angles, and dihedral angles responsible for the photophysical parameters are listed in Tables S4–
S11 (ESI). The structure of the ATAs in both the ground and excited states was found to be distorted
from planarity (in acetonitrile). The dihedral angle θ1 formed by ring A and the linear spacer of the
dyes 1a–d,g–p,s,u was a twisted angle, which showed values of up to 33.7° for the 4-substituted
derivatives 1a–d,g–p,s,u and 57.5° for the 2-substituted ATA 1p in the GS, which remarkably dropped
(1.3–9.7°), even for the 2-substituted 1p, in their excited state (Tables S5, S6, ESI). The alignment of
ring B deviated from planarity with the thiazole plane by up to 17.9º for the 4-arylthiazoles 1a–d,g–p
and 40.8º for the diarylthiazoles 1s and 1u in the GS. In the excited states, the torsion angle θ2
decreased to 2.7–15.8º for the 4-arylthiazoles and only changed to 3.9–7.3º for the 4,5-disubstituted
derivative 1p. Thus, the excited state geometries for the ATAs 1a–d,g–p became more planar
compared with their geometries in the GS, apart from compound 1a, for which the structure was
twisted in the excited state owing to the increased torsion angle C1C2C3C5. The rotation of the
aromatic ring A can cause a significant energy loss and lack of fluorescence. The conjugated system
for most ATAs became stronger during excitation due to the shortening of the single bond lengths in
S1 (Tables S4 and S6, (ESI)). These data explain the insignificant influence of solvents on the ATAs
absorption and the strong increasing of the polar solvent effect on their emission. However, the results
of the geometry optimization showed some differences with the planarity observed in the single-crystal
structure, which may be explained by the strengthening of the intermolecular interaction in the solid
state.
The vertical excitations, major transitions of the absorption maxima, orbital contributing to the
major transition for absorption, emission wavelength maxima, and their respective Stokes shifts were
calculated using TD-DFT with the Polarizable Continuum Model (PCM in various solvents for the
stable isomers). There was a good correlation between the experimental and calculated absorption and
emission data (Tables S12, S13, ESI).
For compounds 1a–d,f, excitation to the first singlet excited state (S0 → S1) was preferable (f01 =
0.3901 – 1.0853, λmax = 361−392 nm). Then, the ATAs underwent the reverse transition, S1 → S0,
which was accompanied by emission (f10 = 0.5113–1.2076, λmax = 470−561 nm) (Table S12, ESI).
The dipole moment of the dyes 1a–b,g–p,s,u showed that the push-pull dye 1j had the largest dipole
moment in the GS, which increased during the excitation (Tables S12, S13, ESI). The dipole moments
of most of the investigated compounds remarkably increased in the vertical excited state, particularly
for the ATAs 1b,c,l,o,p,u. Moreover, for the 1u A and B rotamers, the dipole moment increased from
the GS (10.7 D) to the Frank-Condon state by up to 16.7 D and after geometric relaxation became 17.8