An Adaptive Social Network for Information Access
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developed have not only help a user find experts, but also help the user bridge
the gap typically found between communities.
These results are interesting in that they suggest that referral systems are
the opposite of situations where techniques, such as collaborative filtering,
are best applied (Shardanand and Maes 1995). In collaborative filtering,
recommendations for a user are generated by a centralized system based on
the selections of people deemed most similar to the given user. In such a
setting, clustering the users appears to be a good idea. By contrast, here we
find that when the recommendations or referrals are generated in a dis-
tributed manner, the quality of the networkimproves when cluster is
reduced. This corresponds to the intuition that people benefit from knowing
others outside their parochial groups. We don’t claim that random scattering
is useful, but that some distribution over communities is helpful.
The present approach to referral networks is not only useful for building
social networks of human, but we expect can also be applied in building
multi-agent systems in general. The conventional way to implementing a
multi-agent system is to use specialized agents, such as brokers or facilitators
(Decker et al. 1997; Huhns and Singh 1998). A referral system approach,
being perfectly decentralized, would not only be more resistant to failure, but
would also lead to the dissemination of information that has been better
evaluated, leading to superior performance across the system.
In future work, we plan to formulate and study the right notion of
scattering and lookfor optimized ways for a social networkto attain such
scattering. The catalytic effect suggests that our general approach does not
find the best networks, because the quality can be easily improved by adding
a pivot agent. Can the quality be improved even further? Another of our
tasks is to study refined heuristics to improve the quality of the network.
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